Project goal: Music-driven collaboration models
Finest Sounds aims at developing new cooperation models and cross-sectoral value chains between music sector and sectors already successfully exporting to Japan (e.g. Finnish and Estonian design, lifestyle brands and technology companies) in order to enhance both parties' visibility and to boost sales in Japan.
Expertise on Japanese markets and (business) culture
Japanese experts visit Tallinn Music Week and Music & Media, participate in seminars and are available for curated networking sessions. Experts on Japanese markets participate in Finest Sounds seminars, give lectures and talks.
Expertise on export strategy development and design
For companies signed up to Finest Sounds mentoring will be available to work out a tailor made strategic approach towards entering Japanese market. Priority is given to cross-sectoral models where music is combined with other sectors (design, lifestyle brands and technology companies).
Contacts for Japanese market
Participants will have additional help in identifying and reaching Japanese contacts relevant to the participants export strategy.
Export trips to Japan
Music company participating in Finest Sounds will have access to one sales trip to Japan.
The participants that have successfully been enrolled to Finest Sounds export program and have prepared a personalised export strategy with experts will go through a development phase where ideas to combine music content and non-music brands will be experimented on and tested. Successful ideas will be used to create personalised promotional materials (design, visuals, video etc) as part of the export strategy of each participant.
Step 1 – MEAP Kick-off, signing up the participants
Step 2 – Analysing and creating a personal export strategy
Step 3 – Developing promotional materials
Step 4 – Export trip to Japan
MEAP Kick-off, signing up the participants.
Analysing and creating a personal export strategy
Developing promotional materials
Export trip to Japan
Each company will get to present a very short pitch + take part from curated networking.
Matched companies (music and non-music) will get expert mentoring on their export strategy
Based on the export strategy and brief for promo materials, various ideas will be developed and tested by student groups. Best ideas will be developed further and finally promo materials will be produced for companies due to participate in sales trip to Japan.
May, 24, 2017 / Helsinki
September 17 – April 18
Possible matches between music and non-music companies are made
A personalised export strategy with a brief for the creation of promotional materials is ready for each participant (pair)
Promotional materials have been created
An export trip has successfully been made
EARS on Helsinki
Music & Media, Tallinn Music Week